The alternatives’ boom: not today, maybe tomorrow, the day after tomorrow for sure

The alternatives’ boom: not today, maybe tomorrow, the day after tomorrow for sure

The long-awaited boom in vegan alternatives to leather is reminiscent of the revolution according to that Giorgio Gaber song: “Not today, maybe tomorrow, the day after tomorrow for sure”. Yes, because the trickle of articles and press releases about new, unfailingly “next-gen” materials is so far only a media boom. The expected industrial impact (invariably…

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