Starting this year, the Florentine leather goods company Il Bisonte is supporting the US Wildlife Conservation Society (WCS), an organisation committed to restoring and protecting the brand’s iconic animal, the buffalo. The brand founded in 1970 in Florence by Wanny di Filippo and now owned by Look Holdings (its historic Japanese distributor, listed on the Tokyo stock exchange), has decided to support biodiversity in this way, promoting the repopulation of this species to which it is particularly attached.
The “National Mammal of the United States”
For over 100 years, WCS (founded in 1895) has worked to protect the buffalo. It does this starting with its efforts to repopulate the Great Plains with animals from the Bronx Zoo. The association’s efforts are not limited to this species, but to the protection of natural life across the planet, with a focus on endangered animals. In 2016, WCS led a successful campaign to declare the buffalo the National Mammal of the United States. And, to this day, it works with indigenous groups to restore the buffalo’s ecological role throughout the American West and Alaska.
Buffalo, symbol animal
“We pay tribute to the peaceful strength and resilient freedom of the brand’s symbol-animal”, the brand explains on its website. “It gives us great joy to take an active part in the project to repopulate the buffalo, which for me and many people has always been a symbol of freedom and resilience”, said Luigi Ceccon, CEO of Il Bisonte. “WCS has taken important steps to protect this animal, that has always inspired us and is an integral part of our concrete, daily commitment to environmental sustainability”. “Saving the buffalo from extinction is one of the great conservation stories of our time”, added John Calvelli, WCS Executive Vice President for Public Affairs. “Our work with indigenous partners to restore the buffalos to their ancestral land is key to our mission”.
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