Three internationally renowned artists to interpret Cuoio di Toscana‘s sustainable mission. Stage: Pitti Uomo. Result: three projects. First: a capsule collection in synergy with artist-designer Augusta 1923. Second: a video installation by Lapo Quagli. Third: a live performance by Greg Jager. Common denominator: the consortium’s Green Statement based on authenticity, durability and timeless beauty.
Cuoio di Toscana’s Green Statement
1 > “Do not handle with care”
The project in synergy with Augusta 1923, born Simone Cecchetto, led to the creation of an exclusive collection of biker-style boots, combat boots and chelsea boots. These models are hand moulded directly by the designer to give them a “lived-in” shape that “tends to improve with the passing of time and use”. Cecchetto designed an installation of white boxes bearing his claim “Do not handle with care”. A way of expressing the distinctive character of leather, made unique by its original defects.
2 > Live Social Wall
Visual artist Greg Jager created a Live Social Wall during the opening day of Pitti Uomo at the Cuoio di Toscana stand. The work was inspired by the residues of leather processing, representing the artisan values of the Consortium in the name of up-cycling and less waste.
3 > “Step into the green side”
Video maker Lapo Quagli presented his short film “Step into the green side”. Theme: the circularity of the Cuoio di Toscana production model. Objective: invite to a responsible use of the resources of our ecosystem.
Read also:
- MFW discovering Twenty21, Cuoio di Toscana’s collection
- Cuoio di Toscana’s sustainability at Milan Fashion Week
