The investment in the new brand identity goes beyond purely graphic or aesthetic aspects. It represents, explains chairman Chiara Mastrotto, “a commitment to sustainable innovation that goes hand in hand with uncompromising quality”. This is why Gruppo Mastrotto is keen to shine the spotlight on the website redesign and logo restyling, which were presented on 16 July in Milan (photo: a moment during the event). Together with the new “Leather Forward” payoff, they claim the vision of a future oriented towards innovation and sustainability.
The investment in brand identity
Gruppo Mastrotto boasts 65 years in the tanning business. The restyling symbolically marks the beginning of a new chapter in the story marked by “the concept of premiumness”, the Veneto-based company explains in a note, “which is evident in all the details of the renewed coordinated image, which goes to make tangible the path and evolution undertaken by the Group towards the premium and luxury world”. “The renewal of our brand identity represents a crucial moment”, concludes Chiara Mastrotto. “This restyling is not just an aesthetic change, but the reflection of a strategic vision that reaffirms our leadership position in the tanning sector”.
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