Special guest effect. We are at Pitti, which recently closed the doors of its 100th edition, reopening the season of physically present fairs. And we are here to talk about designer Thebe Magugu, special guest at the Florentine salon. Here, Magugu presented his first men’s collection, in which boots and bags stand out. Accessories all made in partnership with Consorzio Cuoio di Toscana.
Pitti’s special guest
Thebe Magugu, South African, 27, launched the eponymous brand in 2016, with collections for women. The brand is based on an educational concept: communicating “stories and professions”. And not only that: each collection is ideally inspired by university subjects, such as Geology, Home Economics, Gender Studies, African Studies. In 2019, he won the International Fashion Showcase organised by the British Fashion Council, and the LVMH Prize. For Pitti, Magugu designed his first capsule collection dedicated to men. And he used the leather from Consorzio Cuoio di Toscana to create camperos boots (available in a wide range of colours with a leather sole) and a bag.
Double value
“The partnership with Thebe Magugu has a double value – says Antonio Quirici, president of Cuoio di Toscana -. On the one hand, it reflects our background, and completes it with the designer’s identity. On the other hand, it represents a challenge brought directly to the heart of Pitti”. For the Consorzio, the one with Thebe Magugu represents the third collaboration at Pitti 100. The first is the one with Naturino: a special collection dedicated to children’s shoes. The second is with the event itself: leather soles with the Pitti 100 logo for an ad hoc capsule.
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