An artisan is worth as much as a creative director: training is an urgent must

An artisan is worth as much as a creative director: training is an urgent must

It is Renzo Rosso, founder and patron of the OTB group, equates the weight of an artisan with that of the creative lead: “In my opinion, the artisan”, he says, “does 50% of the work and supplements the half that the creative director does. Because the Italian manufacturing system faces the complex challenge of generational…

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